American Heart Association CEO Roundtable Launches Mental Health Awareness Campaign

Graphic illustration of diverse people with text, We Stand with the 76%

The public awareness campaign, created by Leo Burnett, encourages employees to access company mental health resources

The first step to tackling mental health is to normalize the conversation about it—and that’s what the American Heart Association’s CEO Roundtable is doing. In honor of World Mental Health Day on Oct. 10, 46 CEOs from leading U.S. companies and organizations unite their voices to kick off a nationwide public awareness campaign, “Sharing,” proving that sharing mental health concerns with the right people can help.

“Mental health awareness is vital to everything we do as a relentless force for a world of longer, healthier lives,” said Nancy Brown, CEO, American Heart Association. “Our CEO Roundtable members are driving innovations in employee health and committed to improve the lives of their employees and family members so they can live their best life.”

According to a Harris Poll survey, 76% of employees have struggled with at least one issue that affects their mental health—that’s three in four people of our American workforce. Yet, mental health remains a stigmatized topic.

At a time when a quarter of Americans cite work as their greatest source of stress, the responsibility of corporate America becomes clear: CEOs must lead the conversation, and the change, to build a mental health-friendly workplace.

“Sharing” aims to normalize the conversation around mental health, reduce stigma, and help employees engage with company-provided resources to address this prevalent health issue. The campaign launches with members of the Association’s CEO Roundtable pledging to promote the mental health resources available through their companies. The campaign includes national runs of PSAs across radio and TV, and an employee toolkit deployed to thousands of companies the Association works with every day.

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