By American Heart Association News
Getting people to exercise isn’t as easy as dangling money in front of them like a carrot in front of a hungry horse. It turns out it’s better to show them the money, and then threaten to take it away.
As obesity rates rise and physical activity decreases in this sedentary age of binge-watching and being glued to a computer at work, researchers are trying to figure out the best ways to get people to move their bodies. Health insurance companies already use economic incentives – often in the form of lower premiums – to encourage people and their employees to exercise and embrace wellness programs. Yet the results about what works have been mixed.